Defining Decorative Concrete


Concrete Decor is the go-to source for the decorative concrete industry. In print and online, Concrete Decor engages with audiences delivering information they can rely on when researching products, tools, equipment and techniques that assist with design, specification, application and maintenance on concrete projects large and small.

Concrete Decor is aligned with the concrete industry and with membership and decision-making roles on the American Concrete Institute (Committees 310 & 124) and membership with American Society of Concrete Contractors’ Decorative Concrete Council, International Concrete Repair Institute, National Ready Mixed Concrete Association and Concrete Sawing & Drilling Association, as well as through numerous local and regional affiliations. Audiences engaged in decorative concrete involve themselves in as many as five related segments of the industry. To help you better understand our reader engagement the graphic below identifies why audiences depend on content found in Concrete Decor.

Concrete Decor magazine’s quality presentation inspires readers. That’s why most will tell you they may get other magazines but they read Concrete Decor from cover to cover. Publisher Bent Mikkelsen is a trade professional who knows quality, understands the job site, promotes the importance of proper training and concentrates on what trade professionals need to succeed. With 30 years in the construction market, serving multiple trade disciplines, Bent also knows what an industry needs to succeed.

Concrete Decor Readers are top decision-makersDecorative concrete competes effectively with numerous other building trades while drawing interest from an array of trade groups where concrete is the new material of choice for a widening array of building and renovation projects. Covering this industry for the past 18 years, Concrete Decor understands the market and its informational needs.

Our targeted circulation and the quality of that audience is unlike any other magazine. Some 60 percent of Concrete Decor’s 26,000 magazine recipients are derived from our exclusive sponsored subscription program with partners in resale, ready-mix production and local/regional membership groups. Additional subscribers are generated via social platforms, event sponsorships and online via, and from sponsorship roles at iconic industry events such as Decorative Concrete LIVE! at the World of Concrete, the now biennial Concrete Decor Show and the popular Concrete Decor RoadShow.

If you want to be recognized as an industry leader, if you want to build and maintain strong brand identity and if you want to target the most engaged audience of concrete professionals who are looking daily for solutions on projects, then you need not look any further. Here’s how Concrete Decor magazine’s print readership shakes out:

100% are involved in decorative concrete applications
89% make purchasing decisions
22% make $1M to $3M in sales annually
17% make more than $3M in sales annually
64% save each issue of Concrete Decor for future reference

74% repair and resurface concrete
60% are involved in or planning involvement in polished concrete
66% apply coatings, stains and sealers
68% form and place concrete
31% are involved in wet cast/precast applications
19% are design/build contractors
9% design/specify decorative concrete products
7% are involved in distribution/resale of decorative concrete products
3% are industry vendors 

source: 2017 Concrete Decor Reader Survey